Food and drink sales dropped by £55M after England’s dismal performance in the Brazil 2014 World Cup, having risen initially when the tournament first began, according to IRI data.
World Cup fever and warm weather spurred thirsty consumers to spend an extra £28M on beer and cider in the first week of the global football tournament, compared with the same week last year.
Food and drink manufacturers providing products to the Fifa World Cup in Brazil must fully review their supply chain or risk failing victim to mistakes made by the home nation.
A nationwide World Cup BBQ party beckons, with shoppers set to stock up on food and drink ahead of the England football team’s opening match with Italy on Saturday, Tesco has claimed.
The Brazil 2014 football World Cup is set to kick off a £271M boost to Britain’s food and drink industry, according to research from e-marketing firm Webloyalty.
The top shopping trend for food, drinks and other grocery items next year will be towards products with international links, predicts market research organisation Mintel.
